Strategy that ships. Stores that sell.
Twelve years building and scaling direct-to-consumer brands — as the founder who owned the P&L and the operator who shipped the build.
Open to: Head of E-Commerce, E-Commerce Director or Manager, and player-coach e-commerce team leads. Remote or Dallas–Fort Worth.
Selected work
Shopify Plus builds, brand-scaling, and the operations behind them.
$300K → $5M
Co-founded and scaled a luxury skincare brand: the Shopify Plus ecosystem, three retail stores, 600+ SKUs, and a ten-person team.
Global DTC builds
End-to-end Shopify Plus builds, migrations, and international expansions across 10+ brands.
+$500K recurring
Grew subscription revenue $500K and AOV 7.6% for a DTC seafood brand.
Weeks → hours
Cut launch time for a bicycle brand by consolidating international storefronts with Shopify Markets, and halved the cost.
Film distribution
Sales and distribution across a $1B+ theatrical slate; a 13-person AR team.
Built with AI
Live software shipped since 2024: I set the goal, direct the AI, and own the quality.
Don't meet at all
Peer-to-peer selling had an answer for safety but not for scheduling. LockerDrop swaps the meetup for a locker, so buyer and seller never have to be there at the same time.
Volunteer management
A volunteer-management app built with Claude Code and used by the staff of a PGA Tour event.
How I work
The same problem, solved from the founder's chair and the operator's desk.
Strategy through execution
I don't hand off after the deck. MBA and PMP on one side; hands-on Liquid, Markets, and app-stack work on the other.
Owner's instinct
I've run the math on AOV with my own money on the line, and delivered the same for clients. I know which numbers actually move.
Current with the tools
Fluent with AI and automation day-to-day — writing and debugging code, and cutting the busywork out of operations.
About
I co-built a luxury skincare brand from $300K to $5M, then spent three years delivering Shopify Plus builds for global brands at an agency.
I know both the “it's my money on the line” view and the “make the client look great” view — and I speak both. The breadth is the asset: I've solved the same operational problems from a founder's chair, an agency seat, and a film studio.
Now I'm looking for a full-time role leading e-commerce at a Shopify brand, where I can go deep in one place.